Bridging the Confidence Gap In the world of finance, the effects of the "confidence gap" can be especially apparent. Share | Have A Question About This Topic? Name Email Address Message Thank you! Oops! Related Content Should You Invest in Exchange Traded Funds? There are hundreds of ETFs available. Should you invest in them? Asset Allocation Consider how your assets are allocated and if that allocation is consistent with your time frame and risk tolerance. 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.